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With as much as 7 new launches, Audi anticipates triple-digit progress in 2020

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Mumbai: After a yr of decadal low gross sales because of the pandemic and a sparse mannequin portfolio, luxurious carmaker Audi is anticipating greater than doubling of gross sales in India in 2021 over final yr because it launches six to seven new merchandise throughout segments.

The firm might be bringing again to India a few of its fast-selling merchandise just like the A4, Q5 and Q7 in addition to e-tron vary of electrical automobiles and RS line of sports activities vehicles in 2021, in response to Balbir Singh Dhillion, head of Audi India.

“As part of our long-term ‘Strategy-2025’, 2021 is a very important year for us. We are going to have a plethora of product launches, right from high-volume cars to niche products,” he stated on the sidelines of the launch of the Audi A4 on Tuesday.

“If the external circumstances and the government also helps us (through policy), we could reach three-digit growth this year. We are very, very optimistic,” he added.

As the posh automotive market declined by over 40% in 2020, Audi India offered about 2,061 items until the tip of November 2020, in response to information from Jato Dynamics, an automotive enterprise intelligence agency. For reference, the corporate offered greater than that in 2010. The firm’s gross sales have been sliding for 5 years now.

On the brighter aspect, the corporate registered its highest gross sales in 2020 throughout the month of December, underlining the truth that demand for it has not waned after the festive interval in November. Dhillon expects the momentum to proceed within the new yr.

Almost half of the corporate’s gross sales got here from the smaller cities and cities and the corporate is focussing on coming into smaller cities and semi-urban areas by means of a workshop-first strategy.

“The high 10 promoting fashions account for practically 90% of the posh automotive market. Audi has just one automotive on this listing – the A6 on the 7
th place. For Audi to strengthen its place on this small pie they should enhance the portfolio and take into account engaging pricing,” stated Ravi Bhatia, president of Jato Dynamics.

According to Jato Dynamics’ evaluation, the posh automotive market might not get better to 2019 gross sales ranges even by 2027, weighing on the prospects of particular person manufacturers to develop gross sales.

Dhillon stated that the shift from diesel in direction of petrol has been higher than expectation for the Audi and the corporate’s future focus will stay on petrol and electrified automobiles. Audi stopped promoting diesel engine powered automobiles in India from April final yr when the nation migrated to stricter BS-VI emission norms.




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