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Vaio to Make Comeback in India on January 15, New Laptops Teased on Flipkart Ahead of Launch

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Vaio is making a comeback in India on January 15. The new Vaio laptops might be out there for buy within the nation via Flipkart. The model had as soon as gained reputation within the Indian marketplace for its modern and vibrant laptops, although it silently exited the nation a number of years again. Hong Kong-based Nexsto Company, which additionally sells Avita laptops in India and world markets, is reviving the Vaio model via a license settlement with Japan’s Vaio Corporation. It is already manufacturing, promoting, advertising and marketing, and serving Vaio laptops in Hong Kong, Macau, Malaysia, Singapore, Taiwan, and the Middle East.

The Vaio laptops coming into the Indian market are claimed to be “premium, intelligently-crafted” and ship “exceptional” high quality. However, the model hasn’t revealed the specs or options of its new fashions.

“We are looking forward to becoming the top choice for laptop buyers across the country,” stated Seema Bhatnagar, Regional Business Director, South Asia, Vaio, in a press assertion asserting the model’s comeback.

Flipkart has created a microsite to tease the launch of the brand new Vaio laptops within the nation. The microsite offers us a sneak peek on the design of the upcoming vary and means that the laptops can have a light-weight construct.

Back in 1996, Sony launched Vaio as its PC subsidiary. It attracted customers with its skinny fashions at a time when the market was filled with cumbersome and thick laptops. The model additionally acquired recognition for its 2-in-1 and hybrid fashions. However, Sony discovered it onerous to outlive within the PC market and ultimately offered the model to the funding agency, Japan Industrial Partners, in February 2014. That transfer took Vaio away from India and world markets.

Vaio’s launch comes amid a rising laptop computer market within the nation as a result of COVID-19 pandemic that has made working from residence a necessity. According to a latest report by International Data Corporation (IDC), the PC market within the nation noticed a 9.2 % year-over-year (YoY) development within the third quarter of 2020. The market is dominated by conventional gamers together with HP, Lenovo, and Dell for a while, although new entrants like Xiaomi are expanding their lineups to search out new Indian customers.


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