Aditya Pethe, Director, Waman Hari Pethe Jewellers, attributes the 15% larger gross sales and hitting virtually 90% of final 12 months’s quantity at Dhanteras to shoppers combining festive and marriage ceremony demand.
He added that as Dhanteras shopping for set the tone for the remainder of the fiscal, strong gross sales on November 13 had been a sign of “good demand” going ahead.
“The washout in the first half will be made up to some extent by the sales in the remaining four months of the fiscal (FY21) and this will help us post 60% of FY20 sales,” Pethe mentioned. “The premise of wedding purchases being combined with Dhanteras was made because of higher sales of heavy weight ornaments , normally used for on such occasions.”
Customers purchase cash and light-weight weight jewelry on Dhanteras with marriage ceremony purchases taking place a day or two later.
Amit Modak, CEO, PN Gadgil & Sons, claimed 40% larger gross sales and 10-15% extra volumes than on the 12 months in the past event.
The motive for quantity progress was pent up demand, as each Gudi Padva and Akshay Tritiya shopping for earlier had been virtually completely impacted by the nationwide lockdown.
An “interesting” aspect this 12 months had been 80% larger gross sales of diamond jewelry, at PN Gadgil & Sons’ retailers . The motive for this format couldn’t be ascertained but, however could be in “due course.”