Mandhana, who scored 4 centuries in 51 one-day worldwide matches, can be a part of a marketing campaign that Equitas is engaged on to painting the energy, functionality and aspirations of ladies.
With the 24-year southpaw because the model ambassador, India’s first small finance financial institution is ready to convey ladies collectively by means of highly effective conversations round shared experiences of wrestle & success leading to progress and prosperity. She will start showing on behalf of the financial institution throughout all media platforms shortly, Equitas introduced Monday.
“We are blissful to affiliate with Smriti Mandhana as our model ambassador for our upcoming initiatives and developments,” stated Murali Vaidyanathan, Equitas’ nation head for department banking, liabilities, product & wealth.
“We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth and prosperity with a proven track record of reigning career in cricket,” Vaidyanathan was quoted as saying in an announcement issued by the financial institution.
Mandhana scored 2025 ODI runs with a mean of 43.1 and performed 75 T20 internationals and a couple of check matches since her debut in 2013.
She obtained Arjuna Award in 2019.
“I am really glad to be an instrumental part of Equitas Small Finance Bank’s motive of promoting financial empowerment to all sections of society. It is a great privilege to be associated with the brand’s positioning as a socially responsible bank,” she stated.
The small finance financial institution has over Rs 15500 crore of mortgage belongings with Rs 11500 crore of deposits on the finish of June.