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SBI integrates Yono Krishi with IFFCO eBazar

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Mumbai: The nation’s largest lender State Bank of India on Friday stated it has facilitated the mixing of Yono Krishi with IFFCO eBazar underneath its Mandi part. The financial institution’s Yono Krishi platform has been catering to all of the farmers’ agricultural wants, from sowing to harvesting.

With this integration, the farmer prospects of the financial institution can avail free house supply of all farming associated merchandise in over 27,000 areas throughout the nation from IFFCO eBazar portal, a financial institution launch stated.

Farmers can place order on-line for seeds, fertilizers, agri equipment, pesticides, natural merchandise and numerous different farm merchandise with no minimal order worth by means of IFFCO eBazar portal. “With the integration of IFFCO Bazar on Yono Krishi, customers will now be able to purchase the high-quality farm inputs and agri machinery online. This is another step towards fulfilling the vision of the government of doubling the farmer’s income by 2022,” financial institution’s managing director (retail and digital banking) C S Setty stated within the launch.

Over three crore registered Yono prospects will profit with the mixing of Yono Krishi and IFFCO eBazar, the financial institution stated.

In a separate assertion, IFFCO Managing Director U S Awasthi stated the IFFCO eBazar portal is geared toward realising the prime minister’s dream of doubling farmers’ earnings by means of a digital first and farmer-centric method.

Through the portal, farmers not solely can order very best quality non-subsidised fertilisers and different agriculture inputs however may also get solutions to their queries by means of a farmers’ discussion board and a devoted helpline, he added.

IFFCO Marketing Director Yogendra Kumar stated the collaboration will assist IFFCO eBazar to achieve out to over three crore registered prospects of Yono, a big a part of which occurs to be farmers. “Through the partnership, we can leverage the strong brand equity in rural India to create a trustworthy ecosystem which will ultimately help reduce the input costs for farmers,” he added.

IFFCO eBazar is a 100 per cent subsidiary of IFFCO Ltd. Through its on-line B2C platform IFFCO eBazar sells a wide range of agro merchandise. The platform is offered in 12 languages by means of app (each Playstore and AppStore) and portal.




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