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New PSA marketing campaign from WHO and YouTube is a playbook for a protected vacation season

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The World Health Organization and YouTube have partnered on an inviting and humorous public service announcement (PSA) to assist battle COVID-19 fatigue as we head into the vacation season. After 9 months of bodily distancing, lockdowns and different preventative measures, the video reminds viewers to remain vigilant and proceed to take precautions to stop the unfold of the virus as individuals in lots of components of the world head into the vacation season.

Voiced by actor and comic Jon Glaser (Parks and Rec, Bob’s Burgers, Girls) the brief animated video reinforces the WHO’s suggestions that viewers ought to keep residence when attainable, put on a masks if they should exit, wash
their palms and keep away from others when in public. 

The PSA additionally offers recommendation for tips on how to deal with a number of the frequent vacation actions that would result in additional unfold of COVID-19, together with journey (assume twice!), giant gatherings (flip round and head residence!) and visiting with high-risk family members (attempt
a video name!).

The PSA is obtainable on YouTube beginning as we speak and can be promoted by way of early January as a pre-roll advert, in options on the YouTube homepage, and in posts from YouTube’s social media handles. 


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