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Maruti Suzuki: Inside Maruti’s rural drive: 12,000 gross sales executives, 900 shops, and myriads of native influencers

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Villagers in Punjab’s Amritsar district journey in a modified car whereas a Maruti automobile follows it within the background

Synopsis

Over the final decade, the variety of Maruti gross sales shops in rising cities and rural areas has risen 5 occasions. The variety of rural sales-development executives has tripled they usually now cowl half of all villages in India. Maruti’s rural gross sales have virtually tripled in quantity and its salience greater than doubled from 17% to 38% between FY10 and FY20.

As corporations throughout industries have been reeling from a worldwide monetary disaster after the autumn of Lehman Brothers in 2008, one Indian firm was silently driving right into a market its friends didn’t fairly care to concentrate on. Maruti Suzuki had sniffed the untapped potential of India’s hinterland — and rightly so. The yield was immediate. ‘Ghar ghar mein Maruti (Maruti in every home)’, a rural gross sales scheme launched in 2008, began giving India’s No. 1

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