“Since the introduction of this new digital channel in 2018, we have witnessed three times increase in digital enquiries and recorded sales of over 2 lakh units since April 2019. This digital channel has helped to generate over 21 lakh customer enquiries,” Maruti Suzuki India Executive Director (Marketing & Sales) Shashank Srivastava stated in an announcement.
Citing ‘Google Auto Gear Shift India 2020 Report’, he stated almost 95 per cent of latest automotive gross sales in India are digitally influenced as per the shoppers first analysis on-line after which purchase on the bodily dealerships. While on-line expertise gives the whole spectrum of data to the shoppers, on the final mile the shoppers search assurance of the deal from their trusted seller advisors.
“Interestingly, customers who enquire through our digital channel end up purchasing a car within 10 days. This reaffirms that with a robust online to offline platform executed by a digitally enabled salesforce, converting digital enquiries into sales becomes easier,” Srivastava stated.
He stated the corporate witnessed a two-fold improve in ‘Near Me’ buyer searches for Maruti Suzuki sellers.
“Our investment to create a hyper-local platform is to help customers discover faster and connect to their nearest dealers. This initiative has seen rapid growth in recent times. In the last two years, we have integrated over 1,000 dealerships across 3,000 online touchpoints in this digital transformation journey,” Srivastava added.
Maruti Suzuki India started taking on-line bookings in 2017. The firm stated as buyer behaviour additional shifts on-line, its dealership’s web sites are witnessing a a lot bigger site visitors movement.
“The positive results of the initiatives are evident as digital enquiries for Maruti Suzuki have seen a five-fold increase to around 20 per cent of total sales. In the prevailing COVID-19 scenario, the digital enquiry contribution has further increased exceeding 33 per cent during the last five months,” the corporate stated.