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Luxury carmakers wager on ‘affordable’ wheels to drive out of slowdown

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(This story initially appeared in on Oct 16, 2020)

NEW DELHI: Luxury carmakers are driving up affordability to win over prospects. As the business passes by way of a difficult interval, exacerbated by the pandemic and financial slowdown, firms similar to Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxurious automobile market — are actually introducing ‘entry-level’ fashions to widen their attraction and entice a recent set of patrons.

Audi, which may declare credit score for establishing the foundations of luxurious SUVs in India below its Q badging, is hopeful of creating a splash with the Q2 mini that it expects will greater than fill the hole created by the absence of its widespread Q3. The Q3 has been lacking in motion as the corporate is but to introduce the BS6 model consistent with the upgradation within the emissions requirements from April this yr.

SUVs have been the most well-liked physique model throughout worth factors, together with the below Rs 10-lakh class, and Audi hopes that its new providing will assist it achieve some market share at a time when the corporate is passing by way of one in all its hardest intervals ever. The Q2, nonetheless, might be provided solely in petrol model, leaving many fanatics — who love diesel for the driving punch and lengthy drives — out of its ambit.

Mercedes-Benz, which discontinued the A-Class hatch and the CLA entry sedan, is now gunning for youthful patrons with the A Class sedan, which it had additionally showcased on the Auto Expo held at Greater Noida earlier this yr. The A-Class will possible be priced upwards of Rs 35 lakh. BMW additionally put its hat within the entry luxurious ring with the 2-Series Gran Coupe, which it will likely be producing at its facility in Chennai.

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