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Liu Wen | Burberry celebrates Chinese New Year with new assortment

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Burberry has celebrated the Year of the Ox with their newest marketing campaign.

The iconic trend home has taken inspiration from the Chinese New Year for his or her newest assortment, which boasts a mixture of daring plaid prints, ox illustrations, and horn-adorned baseball caps, a recent spin on Chief Creative Officer Riccardo Tisci’s iconic emblem.

The marketing campaign stars Chinese supermodel Liu Wen in a collection of outside pictures by Feng Li, which pay “homage to mother nature”.

The 32-year-old magnificence wrote on Instagram: “In 2008, I attended a runway casting and opened a huge door of opportunity: my first ever international fashion show, with the team @burberry. This year, we have a special reunion through this Chinese New Year campaign, which pays homage to mother nature.

“I’m so honored to be a part of this challenge with @riccardotisci17 and be photographed by @fenglee313 Just as that first alternative gave me momentum and motivation, the great thing about the environment continues to energise me, encouraging me to maintain steadfast on the trail of life. In this new yr, I hope all of us really feel rejuvenated to start out anew! (sic)”

Meanwhile, Burberry not too long ago teamed up with the British Fashion Council on the pilot of the ReBurberry Fabric initiative to produce trend college students with recyclable supplies.

The iconic model launched the brand new programme earlier this month with the assistance of trend writers Charlie Porter and Sarah Mower.

Burberry is donating leftover materials to college students throughout the UK who want it essentially the most of their continued efforts to help creatives and encourage sustainability.




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