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IDFC Mutual Fund unveils new marketing campaign asking savers to develop into buyers

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IDFC Mutual Fund introduced the launch of its newest pan-India investor consciousness marketing campaign #PaisonKoRokoMat, nudging savers to develop into buyers. With this new marketing campaign, IDFC Mutual Fund goals to shift the dialog concerning wealth creation from the standard to the modern.

“While India has an enviable financial savings tradition, a big portion of our financial savings continues to be sitting idle in conventional funding automobiles. Many a instances, financial savings caught in such automobiles aren’t geared up to generate a corpus that may final a lifetime. With rising aspirations and requirements of dwelling, there is a chance for savers to improve their funding decisions,” Vishal Kapoor, CEO – IDFC Asset Management Company Limited (AMC) stated.

Kapoor added that, “Our newest marketing campaign #PaisonKoRokoMat deploys distinctive characterisation and an progressive storyboard to induce savers to beat their inertia, and discover the sensible and fashionable mutual fund automobile for his or her investments.”

“The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions,” stated Gaurab Parija, Head – Sales & Marketing, IDFC AMC.

Established in 2000, IDFC AMC is certainly one of India’s Top 10 asset managers with over Rs 1,20,000 crore in AUM on the finish of November 2020, throughout 55 Mutual Fund schemes.

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