McDonald’s Big Mac, Burger King’s Whopper and Taco Bell’s Chalupa — the American fast-food business has been constructed on iconic menu choices which have enticed thousands and thousands across the globe.
In the summer season of 2019, one other cultural phenomenon befell. The launch of Popeyes’ rooster sandwich was an inflection level for the fast-food firm and kicked off what business insiders have known as the rooster sandwich wars.
For a lot of Popeyes’ historical past its Louisiana-style menu featured gadgets like fried rooster, rooster tenders and fried shrimp. But after almost 50 years, this was its first-ever rooster sandwich offered nationwide.
Hype across the rooster sandwich and a lighthearted Twitter spat with Chick-fil-A turned the menu merchandise into an in a single day sensation. In November 2019, one Popeyes location alone offered greater than 3,500 rooster sandwiches in a day.
Can a easy rooster sandwich revitalize an organization that when filed for Chapter 11 chapter safety and is trailing its two main rivals, Chick-fil-A and KFC?