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Honda Cars India: Why City and Amaze can not pull the cart for Honda. Hint: India has discovered a brand new journey.

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The meeting line of Amaze automobiles at Honda’s manufacturing plant in Alwar, Rajasthan

Synopsis

For lengthy, Honda has banked on its star-performer sedans. But the section has misplaced its sheen, as client choice has shifted to compact SUVs. Honda’s earlier efforts to get a foothold within the SUV market didn’t actually work. So, what can save the day for the carmaker? Products tailor-made for the Indian market.

The comforting gross sales numbers in September ought to have put a broad smile on Rajesh Goel’s face. But the senior vice-president and director, advertising and salesat Honda Cars India, is cautiously optimistic even after the 9.65% year-on-year development. “Our focus is to not only push cars to dealers, but also ensure that retail [sales] happen. So, we are closely monitoring both dispatches and retails,” he says. Perhaps, some laborious numbers are enjoying in

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