The firm, which follows a patented Naturoponic farming method, was based by Arjun Balaji, a former associate at McKinsey, and Vishal Narayanaswamy, who after consulting and startup stints abroad, got here again to India to launch amongst hydroponic farms.
“Given the delicate and perishable nature of veggies, we realised that consistently high quality and safety cannot be delivered through just direct sourcing from farmers or by offering delivery services to consumers. It requires farming approaches that yield significantly higher source quality, and an F&V centric supply ops that is radically lean and just-in-time,” stated Balaji.
Gourmet Garden claims it owns the one patent within the house of soil-less naturoponic farming in India. Vegetables are grown in greenhouses, utilizing non-GMO seeds and with none contamination from soil, water or pesticides, it stated.
“Indian shoppers are quickly turning into extra acutely aware in regards to the high quality and security of meals however there are not any trusted home-grown F&V manufacturers obtainable in India. At the identical time, farmers battle to handle the variabilities in high quality, yield, and entry to markets. Gourmet Garden’s propositions are helpful to either side of the provision chain,” Nao Murakami, founder at Incubate Fund India stated.
The firm plans to develop to Chennai, Mumbai and Delhi, scale up its staff, and leverage tech and automation for enterprise operations with the freshly raised capital.
“We harvest the produce only after receiving orders, something we can do only because of our local farming and F&V centric supply operations,” stated Narayanaswamy.
Currently, greater than 17,000 households are clients of Gourmet Garden in Bangalore with over 70% of income coming from repeat clients.
“Gourmet Garden plugs into a very important consumer need, specially in the post-Covid world, where quality and traceability of fresh produce isn’t a luxury anymore,” stated Anshu Prasher, General Partner, Whiteboard Capital.