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Ford’s U.S. gross sales fell 15.6% in 2020 on account of Covid, F-150 availability

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2021 Ford F-150 Lariat

Ford

U.S. auto gross sales for Ford Motor fell 15.6% final yr because of the coronavirus pandemic, decline in business fleet gross sales and tight inventories of its F-150 pickup vans.

Sales of the favored full-size pickup tumbled by about 33% within the fourth quarter from the identical time final yr, the automaker reported Tuesday. The decrease gross sales had been attributed to lingering results from manufacturing facility shutdowns final spring on account of Covid-19 in addition to a changeover in manufacturing of the amenities to provide the redesigned F-150.

“We’re optimizing the production at both plants right now and it’s a matter of getting more F-150s out to our dealer lots,” Erich Merkle, Ford’s head of U.S. gross sales evaluation, instructed CNBC. He mentioned inventories of the F-150 had been 141,000 items to finish final yr, down from 267,000 a yr earlier.

Ford’s 2020 gross sales decline is anticipated to be in keeping with the general U.S. automotive trade, which is anticipated to be off by about 15% to 14.5 million autos. That can be the bottom home gross sales since 2012. It additionally ends an unprecedented five-year streak of gross sales topping 17 million items.

Ford’s truck gross sales slid 11.3% in 2020, whereas SUVs had been off by 9.7% year-over-year. Sales of passenger automobiles, which Ford is discontinuing, other than key fashions such because the Mustang, plummeted 44.7% in contrast with 2019.

Andrew Frick, Ford vice chairman of U.S. and Canada gross sales, believes the corporate is well-positioned this yr from a product standpoint because it transitions away from passenger automobiles.

“Fourth quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks and SUVs to better serve our customers,” he mentioned in a launch. “We are well positioned to see the benefits of our focused efforts throughout 2021.”


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