Sales of F-Series pickups and SUVs helped Ford Motor outperform its Detroit crosstown rivals in addition to the broader auto trade within the third quarter.
While Ford’s car gross sales fell by simply 4.9% from the identical time final 12 months, the drop was about half that of the broader trade and smaller than the gross sales declines felt by General Motors and Fiat Chrysler.
Such declines usually aren’t trigger for celebration, however this 12 months is something however typical. New car gross sales have recovered far sooner than many anticipated from the second quarter when the coronavirus pandemic brought on plant shutdowns and shuttered dealerships, sending gross sales down greater than 30% in comparison with 2019.
“The industry had a very sharp recovery from Q2 to Q3,” Mark LaNeve, Ford vp of U.S. advertising and marketing, gross sales and repair, advised CNBC on Friday. “It’s been a crazy year but the industry has been resilient and our dealers have done a great job.”
Ford stated its third-quarter gross sales have been up 27% relative to the earlier three months. It additionally reported its greatest third quarter gross sales of pickups since 2005, in response to the corporate.
Consumer gross sales helped drive the restoration, whereas Ford’s fleet gross sales to companies additionally began exhibiting indicators of a restoration within the third quarter, the corporate stated.
“Fleet also rebounded nicely. It was very good to see that. We were down 13.7% in Q3, but we were up 137% compared to Q2,” LaNeve stated, citing gross sales of the corporate’s Explorer police interceptor automobiles.
Explorer gross sales rose 74% within the third quarter in comparison with a 12 months earlier. Ford F-Series pickups have been up 3.5%. Smaller Ford Ranger pickups have been up 8.2%.
Ford is “cautiously optimistic” relating to car gross sales within the fourth quarter, in response to LaNeve.
“We’re carrying really good momentum into Q4,” he stated. “Obviously, nobody really knows what twist and turns could come from a pandemic environment or the election, but certainly Q3 exceeded expectations and we’re looking forward to Q4.”
Ford’s gross sales by means of the third quarter have been down 17.5% from the identical time in 2019. GM’s gross sales throughout that point have been down 17.4%, whereas Fiat Chrysler was down about 20%.