“We are aware of this gap (entry-level bike) and this homework is already a work in progress,” HMSI Director Sales and Marketing Yadvinder Singh Guleria stated.
He added that the corporate has made strides in different facet of the spectrum (excessive powered bikes) and has expanded product portfolio as properly within the latest occasions.
The two-wheeler main has launched Hornet 2.zero in August and now H’ness CB350 within the 350cc phase final month, he famous.
“This is one side of spectrum. On the other side we know that the bottom of the pyramid is still not touched (entry level). So this is work in progress. I cannot share the timeline when we will be coming out with the product in this segment but in future it will be there,” Guleria stated.
When requested about new product launches within the mid measurement bike phase, he stated the corporate is in search of a viable and sustainable enterprise.
“We do recognise the fact that the new network (Big Wings) which we are making must have an extensive portfolio where we can ensure sustainability and viability in the long run that means the product portfolio must expand and we have more number of models which can give us good volumes as well,” Guleria famous.
Currently, the corporate has utterly constructed up models (CBUs) that are imported and accomplished knocked down (CKD) fashions as properly in its portfolio, he stated.
H’ness CB350 is the primary mannequin which is anticipated to provide excessive volumes within the phase, he added.
Guleria stated the brand new mannequin has acquired sturdy response within the nation.
The bike comes with a BS-VI compliant petrol engine and can be offered from the corporate’s ‘Big Wing’ gross sales community.
HMSI goals to have 50 such dealerships throughout the nation by the top of the fiscal.