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Big manufacturers like Parle and Bajaj to not air their advertisements on ‘toxic’ information channels; Swara Bhasker and Konkona Sen Sharma welcome the transfer  : Bollywood News

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Certain Indian information channels have these days been accused by a number of netizens of sensationalising information and spreading hatred. Amidst this, large manufacturers like Parle and Bajaj have determined to not assist poisonous information channels. They have determined to not air their advertisements on such channels. 

Bollywood celebrities Swara Bhasker anad Konkona Sen Sharma had been among the many first to laud this transfer. “Yayyyyyyeeeeeeeeeee! Three cheers for #Parle,” wrote Swara whereas retweeting an Indian Civil Liberties Union tweet. “Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content. These channels are not the kinds that the company wants to put money into as it does not favour its target consumer. It’s time more companies join the lead of Bajaj and Parle,” the tweet learn. 

 “Well done!! #parle And Bajaj too,” Konkona wrote. 

Recently, the Mumbai Police Commissioner claimed that sure information channels together with Republic TV have been manipulating TRPs. The pretend TRP case got here into mild after a criticism by Hansa Research Group Pvt Ltd, the company contracted by the Broadcast Audience Research Council (BARC) to position viewers meters to observe TV channels watched by households.

ALSO READ: Kriti Sanon and Swara Bhasker slam BJP MLA Surendra Singh after he says that folks ought to instill ‘sanskaar’ of their daughters to forestall rape

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