Investors can use WhatsApp to put money into any schemes of Axis AMC both through SIPs or by means of lumpsum quantities. Registered buyers may discover details about schemes that they’re keen on. The whole course of will be achieved in a couple of minutes, thereby saving the customers’ effort and time. A affirmation message can be shared with the buyers instantly.
The WhatsApp Chatbot service will allow prospects to test the NAV (Net Asset Value) of the funds that they’ve invested in, share their respective portfolio valuations and so forth. Investors even have the additional benefit for requesting an account assertion on their registered e-mail ID in a matter of mere seconds and likewise test the standing of their SIPs (Systematic Investment Plan) and particular person purchases/redemption transactions with Axis AMC.
The WhatsApp characteristic permits customers to boost a question or file a grievance with the fund home. Since this characteristic is supported with an built-in CRM within the back-end for the servicing crew to behave up on, prospects can anticipate real-time decision for his or her queries.
“Convenience and ease of access have become the absolute norm in the world that we are living in. Customer expectations from services have changed manifold in light of the recent pandemic. Considering WhatsApp is one of the most widely used applications, the extension of our services on the said platform ensure that we engage with the consumer in the most efficient manner possible,” stated Chandresh Kumar Nigam, MD & CEO, Axis AMC.