world is news

Automakers use digital actuality to chop the event time for autos just like the Hummer EV

Spread the news

General Motors unveiled the 2022 GMC Hummer EV sport utility truck, or SUT, on-line and through nationwide tv broadcasts on Oct. 20, 2020.


General Motors developed the 2022 GMC Hummer EV in speedy time with assist of digital actuality, an rising pattern for the automotive business earlier than and throughout the coronavirus pandemic.

GM CEO Mary Barra referred to as the Hummer EV’s course of a “new benchmark in GM’s ability to quickly bring EV products to market” on Twitter. What traditionally took GM and different automakers 5 to seven years to develop and launch a brand new car is predicted to be reduce to underneath three years for the Hummer EV.

That’s essential as a result of it permits the automaker to convey extra new or redesigned autos to market in a timelier trend. New merchandise usually imply elevated gross sales in addition to higher income. 

The speedy growth is a mixture of prioritizing the car; a brand new modular electrical car structure; and a bunch of recent processes and instruments, together with digital actuality, that enable workers to work extra shortly in addition to remotely. Such digital processes for GM and different automakers are anticipated to proceed going ahead.

“Our leadership has challenged us to bring the Hummer EV to market fast, using our analytical tools, our computer-aided engineering and less physical vehicle testing, which is where we are at right now,” mentioned Al Oppenheiser, chief engineer of the Hummer EV. “That is going to become the norm for every program at GM.”

GM developed a prototype for the Hummer EV sport utility truck, or SUT, in about 18 months. While testing and validation proceed, GM is predicted to start producing the Hummer EV subsequent fall – roughly two and a half years after GM began engaged on the car April 1, 2019.

VR tech

‘I’ve by no means seen higher work’

Ford’s design management workforce utilized a digital design studio as an alternative of standard bodily clay mannequin opinions with a digital tour of a CAD-generated mannequin of autos going by growth.


The similar digital actuality know-how was utilized in opinions for previous Ford design applications however elevated throughout the pandemic. Most notably on the Bronco program for govt opinions and to simulate Bronco’s open-air roof expertise.

“Virtual reality technology has allowed our global design team to assess, review and discuss design programs in the same virtual design studio,” Moray Callum, Ford vp of design, mentioned in an emailed assertion. “Long term post-pandemic, I think we will see VR in more designer households as things move to more digital and less physical. We’re already seeing this digital perspective from design students.”

Rob Wichman, Fiat Chrysler’s head of product growth for North America, mentioned the corporate used distant entry applications to satisfy with totally different groups in addition to suppliers throughout the world well being disaster.

Ford has carried out the immersive capabilities of digital actuality to permit our designers to work remotely and maintain car applications shifting by the approval course of.


“We have virtual design reviews,” he advised CNBC. “It’s live and it’s in essence seamless.”

The firm additionally put in workstations in addition to software program testing towers for infotainment and different gadgets in workers’ properties. They additionally had been capable of accumulate and analyze on-road testing of autos remotely to help car engineers.

Ralph Gilles, Fiat Chrysler’s world head of design, mentioned having the potential to work remotely assisted in flexibility for workers to work and even elevated creativity.

“Honestly, I’ve never seen better work,” he mentioned. “The isolation has actually created some unexpected and positive results in terms of quality of work and work-life balance. There’s a lot of behaviors we’re going to continue well into the future thanks to this kind of reset in a way.”

Spread the news