The firm discontinued a number of of its high-selling fashions in India and stopped promoting diesel-engine automobiles from April this 12 months when the nation upgraded to the BS-VI emission norms, additional impacting its gross sales.
On Friday, Audi launched the Q2 compact sport utility car at a beginning value of about Rs 35 lakh, which will probably be its most inexpensive car within the nation. This will probably be adopted by not less than six new automobiles over the approaching 12 months as the corporate repopulates its portfolio within the nation. This will embrace the e-tron electrical car.
Presently, Audi sells solely six totally different fashions within the nation together with the Q2, as per its web site. In comparability, rivals Mercedes Benz and BMW have over 20 fashions every whereas Jaguar Land Rover has over a dozen fashions on provide.
“We will continue to bring more models into the country both on the volume side and on the niche side,” mentioned Balbir Singh Dhillion, head of Audi India. “We want to address not only our existing customers, but also a lot of first time buyers who want to upgrade to the luxury segment. With Q2 we are going to address a lot of prospective buyers which we couldn’t address till now.”
Audi will probably be importing the Q2 into the nation slightly than assembling it domestically. The firm has already acquired over 100 bookings for the car.
Not simply the response for the Q2, however the general restoration in gross sales too was a lot better than anticipated because the nation slowly opens up, Dhillon instructed ET.
However, with the luxurious automotive market estimated to say no by 40% this 12 months because of the financial influence of the pandemic, Audi’s gross sales are anticipated to dip under 3,000 items – lower than it offered in 2010.
Audi had grow to be the biggest luxury-car maker in India in 2013. However, the corporate’s gross sales peaked at 11,192 items a 12 months in 2015 earlier than declining to only 4,594 items in 2019. Meanwhile, rivals Mercedes Benz and BMW offered 13,786 and 9,000 automobiles final 12 months in India.