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Artwork for Heartwork, Health News, ET HealthWorld

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Over 100 artists and Bollywood actors have come collectively to lift funds in help of unsung heroes like farmers, truck drivers, supply males and small-time shopkeepers for Smile Foundation’s initiative ‘Artwork for Heartwork’, in affiliation with Lay’s. The gross sales proceeds will go in direction of provision of security and hygiene kits for these
“heartworkers” and their households.

The marketing campaign is a tribute to the 1000’s of day by day wagers for whom earn a living from home is just not an choice. They must be out on the sphere on a regular basis in order that they’ll feed their households. Because they’re working relentlessly, risking their lives on daily basis, our lives are made snug and simpler. “Artwork for Heartwork” calls out for help to those on a regular basis heroes – in conserving them protected in the course of the pandemic.

Renowned Indian artists, together with college students of the National Institute of Fine Arts, and even pupil artists have contributed their works for the trigger. Bollywood celebrities together with Arshad Warsi, Sonu Sood, Karan Tacker, Manushi Chillar, Chitrangada Singh and Ishita Dutta have additionally contributed sketches, acrylic work on canvas, charcoal work on paper and doodles to assist increase funds. The works are being showcased on on-line
artwork platform Art&Found.


Sharing his ideas on the initiative, actor Sonu Sood stated, “I am glad to be part of this initiative and express my gratitude to the unsung heroes by donating an acrylic painting as a tribute to their tireless efforts. Art as a medium, more than words, has always inspired me to express myself. I hope that all of us can come together and give these unsung heroes the care they deserve in every way possible.”

Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation, shares, “This unique fundraiser has enabled artists, celebrities and students to come together to help raise donations to provide hygiene kits to different
people who are in need across the country.” He further added, “This marketing campaign is on the coronary heart of our philosophy of civic-driven change, when all of us can step ahead to increase a serving to hand to the vulnerable kids and households within the hardest of instances.”

“Artwork for Heartwork” is a small effort in a larger movement, led by people, to help each other through this crisis. It celebrates art as a medium that can inspire people to contribute to make the society a better place to live

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