The startup creates meals micro-entrepreneurs in villages throughout India that makes meals merchandise utilizing conventional practices whereas guaranteeing high quality management by way of traceability. This mannequin ensures the very best quality meals product for the purchasers together with social and financial upliftment of the Indian farmers.
Talking in regards to the funding and the assist from the Titan Capital, Aayushi Khandelwal, Co-founder, Anveshan mentioned in a press release, “We are elated to receive this initial support and investors’ belief in our vision to replace all the unhealthy ingredients in the kitchen that have long-term health ailments with natural and quality food products. We want our customers to take pride while buying Anveshan food products as not only are they contributing to their own health but also impacting the lives of Indian farmers.”
With the imaginative and prescient to supply high quality and wholesome meals merchandise, a big pie of the funding can even be used for meals analysis and the event of technical options and units that may monitor the meals high quality.
“Due to misleading advertisements and false marketing of food products, consumers have lost the feeling of trust in food brands. Customers are being deceived by such campaigns and they blindly trust what is written on the label. We want to be that brand that provides the purest and most natural kind of food with a proof of quality through our traceability solution,” Akhil Kansal, Co-founder, Anveshan, mentioned within the assertion.
Co-founded in late 2019, by three younger and energetic IIT Guwahati graduates, Khandelwal, Kansal and Kuldeep Parewa, Anveshan plans to faucet the rising marketplace for native and Indian origin meals by offering high-quality pure and eco-friendly merchandise.
According to Parewa , “Despite placing the best effort within the food-supply chain, our farmers will get the least financial features out of it. Our distinctive mannequin of making decentralised food-processing items allows us to empower Indian farmers and the village youth. We purpose to create 1000’s of jobs in villages by way of Anveshan”.
Anveshan is an try to resolve the issue of lack of transparency and high quality management in meals merchandise to make sure finest merchandise for the customers. The foodtech firm additionally desires to alter how meals is perceived at this time by making individuals conscious of the manufacturing course of and offering them tremendous nutritious and attractive meals merchandise.
“We are able to see Anveshan solving quality and trust issue in food products. Even customers can trace the origin of products like A2 ghee, spices, and edible oil. Especially, a big need in urban busy population who want to be relaxed about quality of raw material being used in kitchen to remain super healthy and immune in this new world,” Bipin Shah, accomplice at Titan Capital mentioned within the assertion