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alto: Maruti Alto completes 20 years, over 40 lakh models bought since debut

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New Delhi: The nation’s largest carmaker Maruti Suzuki India (MSI) on Tuesday mentioned its entry-level mannequin Alto has crossed 40 lakh gross sales milestone since its launch 20 years in the past. Empowering greater than 40 lakh Indian households, Alto proudly celebrates 20 years of setting unmatched trade benchmarks, MSI mentioned in a press release.

The mannequin is testomony of an iconic model that developed itself with the altering aspirations of younger India, it added.

The compact automotive has undergone a number of adjustments and upgrades within the final 20 years which has made it extra modern and aligned to the evolving wants of the shopper, the auto main mentioned.

“Alto, over the past two decades has changed the way India commutes. It has been ranked as the number one selling car in last 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition,” MSI Executive Director (Marketing & Sales) Shashank Srivastava mentioned.

“Mass acceptance of Alto has helped it to emerge as the largest selling model every year since the past 16 years”

— Maruti Suzuki

The mannequin has strengthened its enchantment with each improve and has turn out to be the popular selection for first-time consumers, he added.

“We’ve seen that nearly 76 per cent of Alto customers have selected it as their first car in 2019-20, which has further increased to 84 per cent for the current year,” Srivastava mentioned.

MSI had launched Alto in 2000. It crossed 10 lakh gross sales mark in 2008, 20 lakh mark in 2012 and 30 lakh determine in 2016.

The mass acceptance of Alto has helped it to emerge as the biggest promoting mannequin within the extremely aggressive passenger automotive phase yearly for the reason that previous 16 years, MSI famous.

In 2019-20, 59 per cent of Alto gross sales got here from upcountry markets which has elevated to 62 per cent for the present yr, it added.

Besides promoting within the home market, MSI has additionally exported the mannequin to over 40 international locations, together with markets in Latin America, Africa and South Asia.

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